EVERLANE, GOING WEST
Led art direction and oversaw asset creation for Everlane’s Going West campaign — a lifestyle launch introducing the brand’s Western-inspired collection. Shot on location and in studio, the campaign blends rugged ease with modern refinement through a mix of lifestyle imagery, stylized in-studio stills, and elevated product still-lives. A clean, quietly bold take on frontier-inspired minimalism.
Led art direction and oversaw asset creation for Everlane’s Going West campaign — a lifestyle launch introducing the brand’s Western-inspired collection. Shot on location and in studio, the campaign blends rugged ease with modern refinement through a mix of lifestyle imagery, stylized in-studio stills, and elevated product still-lives. A clean, quietly bold take on frontier-inspired minimalism.
