EVERLANE, FIT FOR YOU
Art and creative direction for the launch of Everlane’s Utility Expansion — an evolution of the brand’s top-selling utility pant, now offered in multiple leg shapes.
The campaign was designed to celebrate individuality and self-expression, emphasizing that style should adapt to you — not the other way around. Through inclusive casting and thoughtful styling, the visuals aim to reflect a personal approach to fit, form, and function.
Art and creative direction for the launch of Everlane’s Utility Expansion — an evolution of the brand’s top-selling utility pant, now offered in multiple leg shapes.
The campaign was designed to celebrate individuality and self-expression, emphasizing that style should adapt to you — not the other way around. Through inclusive casting and thoughtful styling, the visuals aim to reflect a personal approach to fit, form, and function.
